Coffee Sleeve vs. Cup Printing: Which is Right for Your Business?
Coffee Sleeve vs. Cup Printing: Which is Right for Your Business?
If you’re in the business of serving up delicious brews, you know that presentation matters just as much as the quality of your coffee. Two popular options for branding your to-go cups are custom-printed paper sleeves or printed paper cups. But which one is the right choice for your business? Let’s break it down.
What is Coffee Sleeve Printing?
Custom coffee sleeves refer to the cardboard or paper sleeves that slide onto your paper to-go coffee cups. They’re often used to protect your customers’ hands from the heat of your coffee while simultaneously showcasing your brand. These sleeves can be customized with your brand’s logo, tagline, or any design that represents your business.
Advantages of Coffee Sleeve Printing
Coffee sleeves offer a budget-friendly branding solution, making them a great option for small businesses or startups looking to establish their brand. You can also change your designs with ease. Some coffee vendors choose to switch up their designs seasonally or for special promotions. When a customer takes a sip of their morning brew, your brand will be front and center. Regardless of what is printed on the cup, a custom coffee sleeve showcases your marketing efforts, making them impossible to miss.
Disadvantages of Coffee Sleeves
Printed coffee sleeves are sometimes optional, so a customer may decide they don’t need one and miss out on your branding. If the coffee sleeves come with every cup, you’ll need to slide the sleeve onto the cup, which adds an extra task for your baristas and might slow down the serving process during busy times. Plus, they contribute to extra environmental waste.
What is Coffee Cup Printing?
Paper cup printing consists of branding your disposable to-go coffee cups directly. These cups come pre-printed with your designs.
Advantages of Cup Printing
Custom-printed paper cups come with the same marketing benefits as a coffee sleeve. Brands may choose to print a logo, quote, or design on their coffee cup. There may be some element of increased efficiency for your baristas, too, as there’s no need to fuss with sliding on sleeves. Skipping this step can save time in a fast-paced café, as well as reduce the waste created by to-go coffee.
Disadvantages of Cup Printing
Custom cups tend to be a bit pricier upfront, especially if you’re ordering in smaller quantities. You also run the risk of having your design completely covered up by a protective coffee sleeve. Once your cups are printed, you’re locked into that design until you run out of stock, which might not be ideal for those who plan to change things up frequently.
Factors to Consider
When deciding which option is best for your brand, you’ll want to evaluate the following factors.
Budget
Before investing in any new marketing venture, big or small, you’ll need to evaluate your team’s budget. Depending on the size of your budget, you may not have to decide between printed cups or sleeves. If you’re working with a limited budget, coffee sleeves might be the way to go. They’re a cost-effective way to add a touch of branding without breaking the bank. This tends to be the more popular option for companies of any size, as the sleeves are the outermost layer of the coffee cup, and are more likely to be noticed.
Branding
How do you want your brand to be perceived? If you’re all about versatility and changing your look often, coffee sleeves give you that creative freedom. But if you want your logo front and center, cup printing is one way to ensure your brand gets noticed with every sip. Custom-printed options provide the flexibility and versatility for your team to get creative with branding.
Customer Experience
Consider your customers’ comfort and convenience. If you want to provide them with a better-insulated experience that won’t scorch their hands, custom coffee sleeves could be the way to go. If you’re looking for a simpler, quicker solution, sleeves can be handy and even eco-friendly.
Environmental Impact
If you’re environmentally conscious, both options have their pros and cons. While many sleeves are recyclable, some might not be– so you’ll have to choose your printer wisely. By electing sustainable materials, you’ll appeal to eco-conscious consumers. Custom-printed paper cups are typically not recyclable due to their polyethylene lining. Think about your green priorities as a business when making your choice.
Long-Term Goals
Consider your long-term business goals. If you’re planning for steady growth and see your branding staying consistent, custom cups might be a better investment in the long run. But if you’re a small business just starting out, coffee sleeves are a great way to test the waters without committing to large quantities of custom cups. Plus, sleeve designs can be easily switched up if you change your mind later on.
